BILMIN

Field notes on the everyday

BILMIN.

The hidden economics
of everyday life.

Look closer. There's more behind the apparent.

Explore
A CLOSER LOOK AT EVERYDAY LIFE01 / 06

The point of view

About
Bilmin.

01 / ABOUT BILMIN

Bilmin explores the hidden economics of everyday life.

02 / WHAT WE LOOK AT

We look at the ordinary things around us and uncover the systems, incentives and economics underneath.

03 / WHY

Not to make the ordinary complicated.
To make the invisible understandable.

A WAY OF LOOKING02 / 06

A character study 03 / 06

The person
behind the
decisions.

He goes through everyday life much like anyone else. He buys, chooses, compares and moves on—rarely stopping to ask what's happening underneath.

He buys, chooses, compares and moves on—rarely stopping to ask what's happening underneath.

He sees. He decides. He moves on.

Bilmin is about looking closer.

Behind the ordinary are incentives, businesses, markets, trade-offs and systems. Bilmin makes them easier to see.

01 / 05
Chimp in a dark overcoat, seen from a thoughtful three-quarter angleCHARACTER ARCHIVE 01 / 05THREE-QUARTER STUDY
Each moment changes the view and the story

Practical ways to look closer

04 / 06

ONE ENGINE — IN DEVELOPMENT

Bilmin
Waiting.

Time is money.
Money is time.

Chimp waiting at a station beneath a Next Train in 2 min sign
A moment between here and there.
When it's used

When you're waiting for something.

What it helps with

Understand what the wait is costing you financially—and how much it may be worth paying to skip it.

A familiar trade-off

You can go to a store and get your groceries yourself, which might take 30 minutes. Or, you can order the same groceries through Blinkit for a higher price.

Bilmin Waiting helps you figure out whether the extra delivery fee is worth paying to save those 30 minutes—and how much you'd actually be willing to pay to get that time back.

Coming soonA useful way to value a wait.

Notes from the everyday

From
Bilmin.

Ideas, stories and observations about the economics hiding in plain sight.

IDEAS IN THE OPEN05 / 06

Start a conversation

Contact.

QUESTIONS, IDEAS, COLLABORATIONS

Questions, ideas, collaborations, or something you think Bilmin should investigate?

THE LINE IS OPEN06 / 06

Bilmin